The right way to start effective online marketing in Asia | 全球新知

For companies and brands who want to start marketing in China, Japan, Korea and other Asian countries, publishing a press release is one of the best online marketing methods, says Topic News PR.

As the second largest economy in the world, the Chinese market is the ultimate sales goal of many international brands. But for a market as large as China, traditional advertisements will be very costly. According to China PR expert, Ms. Yuping, one of the most cost-effective marketing methods is a press release in Asia.

Topic News develops integrated online marketing strategies for businesses in China, Japan and Korea. The objective is to build a global community to help you achieve your business goals.

No matter if it‘s PR, social media marketing or digital marketing in China and Asian countries, you can have it covered. Topic News PR works with brands to enhance online presence through digital media coverage, social media engagement, SEO and SEM.

Topic News PR can access to 30 plus online news sites in China, including Baidu, Sohu, Sina, QQ and more.  The news is published online and also syndicated to mobile news app such as Toutiao news, the No.1 mobile news media owned by ByteDance — All these bring your brand into the Asian market by engaging influencers and potential users/ customers.

As for Japan, Korea, Taiwan and other south-east Asian countries, Topic News is well connected in press channels that help many companies gain online presence as an initial step into these markets.  Online news sources are considered the most authoritative content in Asian countries.

“Do not compose your news release like a self-promoting flyer, because it is not,” Yuping said.  A press release has to incorporate with newsworthy content to receive public attention. 

Make sure your content aligns with the local regulations is very important.  Some media could refuse to publish your press release if it contains too much self-promotion, extravagant claims or potentially illegal implications.

However, do not assume that issuing a press release is enough to achieve your business goal in China and Asian countries. A press release provides an online reference for people. When they search on Baidu or Google, it helps provide a third-party information source for your branding.  Continuous marketing in Asia is still necessary to establish a solid brand image.  

Topic News provide full marketing service in Asia, including:

Marketing in China

• Weibo marketing
• WeChat marketing
• Video marketing
• Baidu SEM and SEO marketing
• Online news placements (Chinese PR distribution)

Marketing in Japan

• Online news placement (Japanese PR distribution)
• Social media marketing
• Video marketing
• Japanese SEM and SEO

Marketing in Korea

• Online news placement (Korean PR distribution)
• Social media marketing – Naver, Kakao
• Video marketing
• Korean SEM and SEO – Naver, Google

For details on Asia marketing services, contact us